The Idea Process: Steps to Help Creativity

be-creativeOne of my most recent projects has been to come up with a potential business strategy action plan for 2017. I was challenged to come up with new ideas and potential avenues to pursue this year with a focus on major initiatives. The idea was to think of anything and everything that could be implemented to grow the business. I jumped in and was pretty happy with the listing that I was able to compile. Once it was done, I tried to think about my process and if there was any way to become more efficient. Below is a breakdown of my process:

  1. Idea Waterfall: This is where I generally start. I don’t have a plan, I just start thinking of ideas and writing them down. There is no method, just madness. I think of all kinds of outlandish ideas across all areas of the business. The motto during this phase is why not? It doesn’t matter if the idea doesn’t necessarily fit within the context of this specific strategy session because those ideas can always be used later. Plus, those ideas may spark something from someone else on the team. It is just important to get all the ideas down.
  2. Focus: Once all of the ideas are written down, I go back to the beginning and look specifically at the short-term goals of the company. The idea here is to start setting parameters.
  3. Deep Dive: Once the short-term goals have been defined, go back and start thinking of more focused ideas that fit within that basic framework.
  4. Long Game: Next, I start looking through a long-term lens. It is important to make sure short-term gains don’t come at the expense of the company’s future. This means separating out short-term actions that likely create long-term problems. It also includes listing ideas that would take a long time to come to fruition.
  5. Talk it out: I like to walk around and present my ideas back to myself. In doing so, I am able to see the holes that need to be filled, any potential flaws and become better at conveying the idea.
  6. Organize: With everything listed out, it is time to start organizing everything into a format that is easy to convey to others.
  7. Feedback: Present your ideas and solicit feedback. Make sure everything is recorded and review it later to add to the list, refine ideas, remove any potential issues and begin creating a final draft.

All of this comes down to thinking about big ideas and I believe that often comes from the smallest of beginnings. I am fascinated with the creative process and it excites me when I am challenged to deliver. I believe creativity and problem solving are some of my greatest strengths, so I enjoy the opportunities when I get to put them into practice.

What are ways you approach having to come up with new ideas? Please share in a comment below.

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