There is often a narrow range in which success can be achieved. One element I have found that helps to get into that bandwidth is tenacity. Tenacity is, for me, one of the most important qualities when it comes to getting a job done. In the context of business, tenacity is about being creative and finding unique paths to solutions and success; all while maintaining professional ethics. I have always felt tenacity was one of my strong attributes, and it regularly pays off in my work. When I started to think about it, there are several aspects of tenacity I feel encompass putting the idea into practice.
- Understanding Tenacity: Tenacity is about using creativity to find new ways to get the job done or achieve your goal, no matter the obstacles that have been put in front of you; all while upholding the truest ideals of professionalism. This is where it is important to understand the difference between tenacity being persistent. Seth Godin has a great blog about the difference with persistence meaning doing the same thing over and over.
- Prepare Yourself: In order for me to be tenacious within the world of business development, it means being organized. I am constantly doing research and reaching out to people across multiple industries to gather the data I need. To accomplish this, I have a system that works for me – an Excel file that tracks who I have contacted and when, a Word document that catalogues phone call notes, and digital calendar alerts to remind me to follow-up with those who I haven’t heard back from. Even if one element falls short, a review of the others shows where I have missed something.
- Thinking It Through: Being tenacious and not persistent, as I stated above, means doing things differently. So it is important to think about how you would want something to happen. As an example, I will always send a follow-up email because when I receive a personalized email that basically says I am trying you for the second time because you haven’t responded to my first attempt, it makes me feel like I have let someone down or did not take the time to follow-up. This one practice often results in a greater response than the original message. That really makes a huge different when trying to get information from someone. Thinking it through in advance helps get to the end result.
Being tenacious is an art form that requires skills on multiple levels. The most important part is the mindset that success is a matter of time and effort, and not letting longer periods of failure deter you from remaining motivated.
My challenge is for you to think about the last item you let go at work and spend a few minutes developing ideas that could move it forward in a successful direction. Please let me know if you were able to turn it around!